Most trending, searching and demanding word is on google or in the career field is “DIGITAL MARKETING”. And most of you not know about this so here its a simple definition is Digital marketing is the marketing of products or services using digital technologies over the Internet, including through mobile phone Apps, using display advertising, and any other digital mediums. I know it’s difficult for some of you to understand so here it’s a simple example.
Did you remember this line “Aaj Kuch Toofani Karte Hai” I hope you will remember the next line which is “taste of thunder”? This line we heard in our childhood and this line makes the brand more famous and attractive towards the people. And at that time the advertising come on television. But as time goes on few of you stop watching TV as much as you see on your childhood now we have smartphones in which we have internet and we used that so now this type of big companies show their advertising on YouTube and many more on apps. So that their brand becomes more famous so you see that advertising comes on phones. Tablet Laptop, PC and more on digital devices. And their pop-ups come on the website so this is the digital marketing where it comes on digitally.
WHAT IS DIGITAL MARKETING?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
There are lots of skills you can learn on
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Business/marketing strategy
Video and music productivity
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Marketing is the key component in turning an artist into a star. It amplifies your hard work and talent to millions of potential fans. Before the Internet Age, this would have just included DJs, radio stations, television and industry press. Today, it consists of social media outlets like Facebook, Twitter, and Instagram, and getting onto major digital music platforms like Tidal, iTunes, Soundcloud, and Spotify.
Though it may evoke images of the robot boy from a 1980’s movie, the field of artificial intelligence is quiet board, even in the context of digital marketing itself. In the digital marketing context, a lot of what AI is doing is a meta-analysis of broad-spectrum data sets and then using that data to make its own decisions.
While the technology is still in its infancy, we’re already seeing some pretty major examples of this in the day-to-day world. Self-driving cars are already being sold, for instance. And both Amazon and Netflix already have built-in AI features that help with recommendations and transactions. We’ll continue to see it being used in a range of up-and-coming marketing applications, including content creation, voice and face recognition, chatbots, digital assistants, and highly targeted marketing strategies.
AI will become the norm in terms of a marketing strategy because of its increasingly accurate ability to analyze consumer behavior and feed into a better, more interactive and personalized purchasing experience.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to read your content, it’s all accessible through a small mobile screen.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousands of other companies. SEO is an integral part of any digital marketing strategy. It is concerned with a holistic move towards driving customers to your business via online platforms.
And to do that, one must ensure the website ranks higher in the SERP (search engine result page). To give you an idea of this, let’s start with this fact – nearly 14 billion searches online take place every month. The advent of the Global economy nearly makes every business has an online presence. Just imagine a fraction of those 14 billion searches happens for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with OTHER DIGITAL MARKETING tasks.
SEARCH ENGINE MARKETING
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Social is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I’ve put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.
eCommerce business in 2019 means having a killer digital marketing strategy. Marketing is critical to growing your customer base, driving sales leads, and increasing revenue. The right eCommerce marketing strategies can help you to grow your business exponentially, and turn into a serious profit-making enterprise.
Now you got with all terms and skills of digital marketing.
WHY WE NEED DIGITAL MARKETING?
Some ways, digital marketing is not that different from traditional marketing but there are difference and benefits in digital marketing:
- There is not so much investment (like buying shop, paying bills for electricity and water, hire labor and more on)
- Less work (like you have not to do so much work and all like you do in traditional)
- Less risk (suppose your work is not going well you already invest low money so you have a low risk of losing things)
WHY CHOOSE DIGITAL MARKETING FOR YOUR BUSINESS?
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
There is a huge demand for Digital marketing executives, managers and social media marketing strategists in the market. If you are a professional Digital Marketer, you need not worry about the job nowadays. When the recession hit the world, all forms of offline marketing were badly affected because that was costly and companies/organizations could not afford that. But, digital marketing proved to be boon because of its place independent as well as cost-effective. The supply of quality Digital marketer is less as compared to the demand of the industry.
It is easy to track and monitor your digital campaigns.
Improve Audience Understanding
No matter what advertising you plan, there’s one thing you can’t do without; knowledge of your target market. In recent years, audience targeting has improved beyond belief. Previously, we would place an ad in a newspaper and hope that a certain percentage of readers would be interested. Today, the days of this wide-scale advertising are over. Instead, we can use platforms like Facebook Ads which has highly advanced audience targeting.
Fits in All Budgets
There seems to be a misconception that hiring digital agencies is an expensive process, but this doesn’t have to be the case at all. In fact, for the money you would pay for one in-house employee, you get access to a whole team of experts. Suddenly, you’re speaking with a writer, designer, SEO professional, and more.
Did you know that email marketing is still a viable and relevant digital marketing tactic? Known as segmentation, it allows you to target members of your audience individually. According to some statistics, as many as 80% of consumers believe that businesses should communicate with customers through email. These days, consumers are looking for credibility and trust with companies and email allows this (especially when they’ve signed up themselves!).
Digital doesn’t have enough people/budget given its importance
Insufficient resources will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
Digital marketing will generally take between one to six months to earn, depending on how many skills you are looking to acquire. A degree in digital marketing from a university, on the other hand, can take up to four years or more. If you are looking to further your education with a professional degree, you are looking at more time on top of that. It’s questionable whether all these years in school are necessary when pursuing a career in digital marketing, as a certification course can offer you all the skills you need to succeed.
Opportunities for all
Students who are also parents (or have elderly parents to take care of) may find it difficult, or even impossible, to drop everything to attend classes in person. Online courses offer a wonderful alternative to those with obligations. This method of learning is also useful to those with physical challenges. You can complete the certifications just by sitting in your home and without stepping outside at all.
After completing Digital marketing, you can do certification also. All for free of cost. Google provides certification on Digital Display, AdWord and Analytics also. Once you become Google certified, you will receive a certificate as well as you will get ‘Google Certified’ in your Gmail profile. Also, you can mention that in your CV. Passing those exams are not very difficult also.